Snowball 2012; Music, Adventure, Party, and Solé Bikes! What more can I say, nothing short of an amazing weekend with the Solé Family. We came, we raged, we conquered!
In only its second year, Snowball Music Festival is a three-day mashup of of snow and live performances in Vail Valley, Colorado. First impressions are always key, and Snowball really outdid themselves here with an incredible Rusko performance to close out the first day. From there things only got better, with epic Saturday performances by Dillon Francis, DaDa life, and Snoop Dog. Finally, during day three, the cake was iced. Bassnectar came through to close down the festivities with some epic throwbacks, and mind bending visualizers.
Solé even had the opportunity to provide the signable bicycles in the Artists' Tent on raised Elevate Racks. Turns out, it was a huge hit! We collected over 50 signatures per bike, with names ranging from Dillon Francis, to RAWT. After the festival we donated one of the bikes to our good friend, and CEO of the snowball music festival, Chad Donnely. The other bike is making its way back to LA for an upcoming charity auction. More details on the auction will follow, but for now we are busy gearing up for round two, SNOWMONT!!