Solé is stoked to unveil our new blog series, Sole San Francisco. Sole SF is brought to you by friends and ambassadors of the company, Justin Yee and Max Schultz. We hope you dig their style and can get a glimpse into the San Fran bike culture. Keep an eye out for future posts, enjoy!
By: Max Schultz
It’s tough to imagine a better city to ride in than San Francisco, where everything you could need or want is easily accessible by bike. Most people that we talk to that have never ridden in SF think we’re crazy/stupid for bombing brakeless down these hills. We think that is what defines our style as riders -- being fully committed to our lines and going as fast as possible. It’s a feeling that is hard to explain and is what initially drew us to these bikes in the first place.
Once heralded as the skateboarding mecca in the late 80s through 90s, San Francisco experienced a similar subculture movement with Track Bikes starting in the early 2000s. My first exposure to this was in 2007 when I was at college in Texas, with the release of Mash SF. For those who have never seen it, do yourself a favor and find a copy! The rawness and similarities to many of the skateboard videos I’d grown up watching sucked me right in, and it wasn’t long after that I bought my first track bike. I’ve met a lot of friends through riding with similar skateboarding backgrounds, and it’s sick to see pro skaters like John Cardiel and Julien Stranger become big names in the SF bike scene.
Since we’ve had our Sole bikes (a little over a month), I’ve only spotted one other person with one in the city. We hope to contribute in growing that number, so if you see any of us in the streets, come say what’s up! We may even hook you up with a special SF promo code to take care of shipping on the house. The Red Bull RideNStyle event comes back for it’s 2nd year at San Francisco’s Justin Herman Plaza aka EMB on April 27th, so we’ll see you there!
Until next time…