Solé for Goose Island
Through its corporate program, Solé Bicycles teamed up with Goose Island, a Chicago-based craft brewery, to design 50-custom branded bicycles. In conjunction with the company’s yearly event, 312 Day, celebrating its award-winning 312 beer, (crafted of, you guessed it, 312 ingredients) the brewery launched a citywide bicycle scavenger hunt. Twenty-four bicycles were dropped off throughout the greater Chicago area as a free-for-all to any participant who was able to find it. Clues were announced on their Twitter page over a 24-hour span and whoever was able to pinpoint its whereabouts and unlock the black-and-gold bike with the code 03120 was the new owner of a Solé.
Check out the article from Forbes.
CHICAGO: Tomorrow on #312Day we're hiding 24 bikes across the city and releasing one clue for each location every hour on Twitter and Instagram. Find the bike, unlock it with the code 03120, and it's yours. First clue starts tonight at midnight. Good luck! pic.twitter.com/xoITDghKaL— Goose Island Beer Co. (@GooseIsland) March 11, 2019