The Solé crew

Meet Team Solé

Brian Ruben
Ben Petraglia
Jimmy Standley
Diego Valdivia
Paul Oakley
Jake & Jon
We're Hiring!
CTP (Chief Tire Pumper)

Brian is the Head of Business Development at Solé Bicycles. Brian was born in Denver, Colorado, but spent his youth growing up in Scottsdale, Arizona – where he cut his teeth on the many rolling green pitches of the AZ golf scene. Brian attended the University of Southern California, where he graduated in 2009. In his free time, Brian enjoys; golfing, playing volleyball, late night discotechs, and traveling.

Head of chain lubrication

Ben is the Head of Marketing at Solé Bicycles - he hails from the NYC area originally, and attended Chapman University in Orange County where he graduated in 2012. Ben was part of the original core founding team at Solé, heading up Solé's Marketing efforts since 2010. In his free time, Ben enjoys surfing, riding motorcycles, snowboarding, and listening to music. Follow Ben's travels on instagram: @Streetveggies & @thedangercollective

Lance Armstrong

Jimmy is the CEO of Solé Bicycles. He was born and raised in the rocky mountains of Colorado, and attended Chapman University in Orange County where he graduated in 2013. Jimmy was part of the original core founding team at Solé, heading up Solé's operational / financial / management efforts since 2010. In his free time, Jimmy enjoys; traveling, music, and shredding that sweet sweet pow.

New Rig Development

Diego is the Art Director / sr Graphic Designer at Solé. He was born and raised in Laguna Beach, California and spent the majority of his youth across the soccer fields and beaches of Southern California. Diego graduated from Loyola Marymount University 2009, and joined the Solé crew in 2012, as the first true creative on the team. In his free time, Diego enjoys; art, music, traveling, surfing, snowboarding, skateboarding, the great outdoors, and having a good ol’ fashion good time.

Corporate Sales Director

Paul is the Corporate Sales Director at Solé Bicycles - he attended West Virginia University where he graduated in 2008. From 2009 to 2014 he worked in consulting and sales, before finally spreading his creative wings at RedBull in 2015. Once the caffeine finally wore off, Paul decided it was time to pursue a new direction, and joined the Solé boys in 2016. In his free time, Paul enjoys; mountain biking, surfing, Skiing, and going to concerts.


Jake Medwell & Jonathan Shriftman are the two original co-founders of Solé bicycles. Both Jake & Jon attended and graduated from the University of Southern California. As you can see, Jake & Jon have moved on to bigger and better things ;)

Assistant Solé Retail Manager & Solé Experts (Sales Associates)

We're always looking for new people to join the Solé family. We're currently in search of an Assistant Retailer Store Manager for our USC location, as well as, a few Solé Experts (Sales Associates) for the shop as well. To apply please email: [POSITION DETAILS] 'Solé Expert' The Expert position contributes to the store’s success by ensuring customer service and store standards (visual presentation, inventory operations, store cleanliness and store organization) meet Company expectations. [POSITION DETAILS] 'Assistant Retailer Store Manager' The ASM is a developmental management position intended to prepare an individual to assume the future responsibilities of the HOSS - coordinating and directing the successful, efficient, and profitable operation of the store in order to achieve Solé Bicycles’ business objectives.

What We're Riding

Obviously we're the test dummies around here... Check out what the boys are riding these days.

Shop Style