Solé for Goose Island 312 Day 2020
Through its corporate program, Solé Bicycles teamed up with Goose Island, a Chicago-based craft brewery, to design 50-custom bicycles. In conjunction with the company’s yearly event, 312 Day, celebrating its award-winning 312 beer, (crafted of, you guessed it, 312 ingredients) the brewery launched a citywide bicycle scavenger hunt. In March 2020, Twenty-four bicycles were dropped off throughout the greater Chicago area as a free-for-all to any participant who was able to find it. Clues were announced on their Twitter page over a 24-hour span and whoever was able to figure out their clues and unlock the black-and-gold bike with the code 03120 was the new owner of a Solé.
Reminder: our #312Day bike giveaway starts tonight at midnight. We'll be releasing a clue for each location every hour here on Twitter. Find the bike, unlock it with the code 0312, and it's yours. Happy hunting! pic.twitter.com/yk2tA8iBFA— Goose Island Beer Co. (@GooseIsland) March 12, 2020
Bike clue no. 1: It's not The Mothership, but it still matters - and it's the newest of the bunch. #312day— Goose Island Beer Co. (@GooseIsland) March 12, 2020